Hey there! My name is Gisela, I'm a user experience designer. I design digital tools to help people in their every day activities like: communicating, working, shopping, planning, traveling or simply having fun.
Initially I studied graphic design and I love arts and illustration, but I'm also passionate for technology so I’ve been working on digital media for some years now, first as a web designer, later on as a digital communication strategist. I like to see design as the process of making the right decisions to create things that people will want in their lives.
As part of my practical abilities I can make user flow diagrams, wireframes, HTML prototypes, code my own CSS or use libraries and frameworks.
Stuff I can do
User Inteface Design | User flow |
Wireframes | Prototypes |
Business model | User research |
Branding | Illustration |
Infographics | ... |
SublimeText | Bootstrap |
Sketch | Wordpress |
Illustrator | Drupal |
Photoshop | SourceTree |
InDesign | Cornerstone |
HTML | CSS |
SASS | JQuery |
PHP (basic) | Version Control |
Spanish | |
English | |
French |
Projects I've done
Here are some higlights in my career path
As a Product Manager I talk to company Directors and key stakeholders to recover information about Bussines goals, Interview users to discover their needs and validate the information with reports and available data. Perform gap analysis to determine possible solutions and study their factibility with the time and resources available. Coordinate with a team of designers and developers the ideation and implemetation of products, processes and services that create value to our users and the company.
Work experienceAs a User experience Designer at PriceTravel I performed User Research, Information Architecture, Content Strategy, Design User journeys, Layouts and Interactions, Created wireframes and functional prototypes (HTML, CSS, Sass)
Work experienceAs a freelance designer I collaborated with agencies creating digital communication strategies and website development.
I also took time to work on some great offline projects, like the product image development for a Tequila company, Illustrating a children’s book for a local author from San Diego and worked with nonprofits giving them mentorship to help them communicate better with their donors.
Work experienceI collaborated with clients side by side creating strategies to achieve their objectives and then coordinated and worked with small teams to build deliverables, many of them were websites with various kinds of functionalities (product listings, booking dates in calendars, press releases archives etc.), we also built some mobile applications, I designed GUI for intranets and facebook apps among other activities.
Work experienceI collaborated in activities like: User Interface design for websites and desktop applications, website development and CMS's themes, e-mail campaigns’ design and markup and product branding and infographics. We worked for clients like Guadalajara City Cultural Department and University of Guadalajara Heritage Administration Department, among others.
Work experience